Rolf at NZ.JPG



Representing the Lake Michigan Stakeholders

Rolf “Wisconsin” Johnson began his professional career in 1978 as a vertebrate paleontologist at the Milwaukee Public Museum, specializing in late cretaceous dinosaurs and the paleocommunities represented in the Hell Creek Formation of northeastern Montana. In the intervening 40 years, he has worked as a curator, media producer, environmental educator, exhibit designer and, since 1991, in museum administration as a Department Head, Development Director, Deputy Director, COO, Executive Director, and CEO. As a museum administrator and director, Rolf has been involved in the development of fundraising campaigns, branding studies, master planning, strategic planning, exhibit planning and associated implementation for major institutions in the United States and Latin America, including: the design and construction of Discovery World at Pier Wisconsin; the design and planning for the expansion of Nauticus: The National Maritime Center, in Norfolk, VA; and centennial planning, master planning and institutional advancement for the AAM-Accredited Neville Public Museum in Green Bay, WI; and the AAM-accredited Wisconsin Maritime Museum, in Manitowoc, WI, home of the USS Cobia (SS 245), an iconic World War II era submarine. Rolf makes his home in Cleveland, Wisconsin and is proud to help LNRP fulfill their mission of cultivating community and stewardship.